Do It Yourself was born in 1995, originated in an idea from Max Moroldo. Thanks to its founder's skills, insights and courage, Do It Yourself quickly featured prominently in the music business worldwide, becoming a true benchmark for the dance music market.
Do It Yourself produced, co-produced and brought to success big hits such as Gala's "Freed from desire", Pitbull's "I know you want me", "Seek bromance" by Tim Berg (aka Avicii), "Run-away" by The Soundlovers, Regina's "Day by day", that became real classics in their kind.
Do It Yourself has always been attentive to new music trends and has often been a true forerunner to new genres. During its first 20 years of business activity, through important partnerships with top labels worldwide, including majors, Do It Yourself had the pleasure and honour of representing and publishing artist the likes of Calvin Harris, Deadmau5, Eminem, 50 Cent, The Black Eyed Peas, Mary J. Blige, Stromae, Omi, Sting, David Bowie, Shaggy, Puff Daddy, The Roots, Moby, Toni Braxton, Underworld, Emilia, Marilyn Manson, Blink 182, Bob Marley, Lisa Stansfield, Enrique Iglesias, Ricky Martin, Gabrielle, Modjo, Bel Amour, Aqua, The Specials, Sugar Babes, Babybird, Nelly, The Notorious BIG, N-Sync, Safri Duo, The Bloodhound Gang, Sonique, 5-Five, Janet Jackson, Snoop Dogg, Florida, Wiz Khalifa, Nicki Minaj, Bruno Mars, Akon, Lil Wayne, T-Pain, Kelly Rowland, Trina, Dwaine, Coolio, Roger Sanchez, Todd Terry, Mr. Oizo, Inna, Edward Maya, Sak Noel, Guru Josh, Ola, Fragma, Dale Saunders, Armin Van Buuren, Hardwell, Nicky Romero, Laidback Luke, EDX, Nora En Pure, Sigala, ATB, Scooter, Mike Candys, just to name a few.
The history of Do It Yourself is littered with successes. Achievements and countless awards say it all: one diamond record, hundreds among multi platinum, platinum and gold records as well as one YouTube Gold 'Play Button’, one YouTube Silver 'Play Button' and three prestigious ASCAP Awards.
While remaining a benchmark for dance music worldwide, in recent years Do It Yourself took the challenge of the ever-changing market and looked beyond its own music horizons even reaching the ends of various kinds of music.
With over 20 million records sold worldwide, Do It Yourself is among the most respected indie labels on the international scene.