Believe, a leader in the world of digital music,
renews its partnership with Do It Yourself,
one of the most internationally respected independent Italian companies
with over 20 million records sold worldwide.

Do It Yourself was born in 1995 from an idea by Max Moroldo and quickly became a global point of reference for the dance market. Do It Yourself has produced, co-produced and brought to success hits such as "Freed from desire" by Gala, "I know you want me" by Pitbull, "Seek bromance" by Tim Berg (aka Avicii), "Run-away" by The Soundlovers. 

We are proud to continue our partnership with Do It Yourself – says Sara Pedroni, Country General Manager & Operations of Believe – The renewal of the partnership is the natural consequence of the mutual satisfaction gained in these years, our goal has always been to promote and support the visions and projects of a company that boasts more than 20 million records sold worldwide, an enormous heritage that Believe will continue to enhance to the fullest.

The history of Do It Yourself is studded with successes, as demonstrated by the results and countless awards obtained: a Diamond Record, hundreds of Multi-Platinum, Platinum and Gold Records, a “YouTube Gold Play Button” and a “YouTube Silver Play Button”. Among their international successes is also “Il Pulcino Pio”, which to date has – in all its versions – over 3.5 billion views.

This agreement has a very important meaning for our company and consolidates the strength of being independent. Thanks to the Believe team for the renewed trust and for this new opportunity for growth both for us and for the emerging artists we represent. The shared vision will lead us to have excellent results, not only in Italy – Max Moroldo, Director and Artistic Director of Do It Yourself.

Top left: Giovanna Sturla (Finance Director & Accounting Manager – Do It Yourself), 
Sara Pedroni (Country General Manager & Operations – Believe), Max Moroldo (General Manager & Head of A&R – Do It Yourself).
Seated, from left: Gabriele Gilotta (Senior Label Manager – Believe), Francesco Lucini (Label Senior Leader – Believe), Alice Sorrenti (Head of Label and Artist Solutions – Believe)