Believe, a leader in the world of digital music, has renewed its partnership with Do It Yourself, one of the most internationally respected independent Italian companies with over 20 million records sold worldwide.

Do It Yourself was founded in 1995 by Max Moroldo and quickly became a worldwide point of reference for the dance market. Do It Yourself has produced, co-produced and successfully brought to the market hits such as "Freed from desire" by Gala, "I know you want me" by Pitbull, "Seek bromance" by Tim Berg (aka Avicii), "Run-away" by The Soundlovers.

We are proud to continue our association with Do It Yourself – says Sara Pedroni, Country General Manager & Operations at Believe – The renewal of the partnership is the natural consequence of the mutual satisfaction gained over the years, our goal has always been to promote and support the visions and projects of a company that boasts more than 20 million records sold worldwide, an enormous heritage that Believe will continue to promote to the best of its ability.

Do It Yourself's history is studded with successes, as demonstrated by the results and the countless awards obtained: a Diamond Disc, hundreds of Multi-Platinum, Platinum and Gold Discs, a “YouTube Gold Play Button” and a “YouTube Silver Play Button”. Among their international hits is “Il Pulcino Pio”, which to date has had over 3.5 billion views in all its versions.

This agreement is very important for our company and consolidates the strength of being independent. Thanks to the Believe team for their renewed trust and for this new opportunity for growth, both for us and for the emerging artists we represent. Our shared vision will lead us to achieve excellent results, not only in Italy – Max Moroldo, Sole Director and Artistic Manager of Do It Yourself.

In the photo.
Top left: Giovanna Sturla (Finance Director & Accounting Manager – Do It Yourself), 
Sara Pedroni (Country General Manager & Operations – Believe), Max Moroldo (General Manager & Head of A&R – Do It Yourself).
Seated, from left: Gabriele Gilotta (Senior Label Manager – Believe), Francesco Lucini (Label Senior Leader – Believe), Alice Sorrenti (Head of Label and Artist Solutions – Believe)